This sophisticated and sculpted taffeta mermaid gown is designed to contour and captivate. The ruched bodice on ASHLEYlauren Style 12301 enhances the silhouette, while layered ruffles cascade into a voluminous mermaid skirt for added drama. Sparkling embellishment along the neckline elevates the look with glamorous detail, making this gown unforgettable from every angle.
- Available in Sky, Ice Pink, Ivory
- Ideal for Pageants, evening events, formal stagewear, special occasions
- A ruched taffeta mermaid gown featuring a fitted bodice, ruffled skirt layers, and sparkling neckline accents for a stunning, sculpted finish.
The ASHLEYlauren 12301 is a show-stopping ruched taffeta mermaid gown built for pageants, galas, and black-tie evenings. A sculpted bodice with soft ruching flatters the figure, while the fitted mermaid skirt erupts into dramatic layered taffeta ruffles for red-carpet movement. A sparkling embellished neckline frames the face with just the right amount of shimmer, making Style 12301 a standout choice in Sky, Ice Pink, or Ivory for any evening event, pageant stage, or formal celebration.
Jan's Boutique in Cherry Hill, NJ is an authorized ASHLEYlauren retailer serving customers across New Jersey, Pennsylvania, Delaware, and New York. Visit our showroom at 406 Marlton Pike E, Cherry Hill, NJ 08034 to try Style 12301 in person, or call 856-428-8181 to check color availability, sizes, and delivery timing. Our on-site seamstresses offer professional alterations so your ASHLEYlauren 12301 fits flawlessly for your big moment.
- Ice Pink: 0, 2, 4, 6, 8, 10
- Ivory: 0, 2, 10
- Sky: 00, 0, 2, 4, 6
Items available in store
*PLEASE NOTE* that "In Stock" items include dresses that are not physically in our store. The icon beside the size indicates that we have the dress in stock in our store.

