Skip to Main Content    Skip to Main Navigation    Skip to General Info Footer Skip to main content
  Call or Text 856-428-8181   
406 Marlton Pike East Cherry Hill, NJ 08034
  • My Account
  • Shopping Cart
  • Register
  • Log In
    • Overview
    • Elysee Bridal
    • Etoile Bridal
    • Icon by Alexander
    • JB Couture Bridal
    • Jimme Huang Bridal
    • Jovani Bridal
    • Kitty Chen
    • La Femme Bridal
    • Lux&Love Bridal
    • Enchanting by Mon Cheri
    • Martin Thornburg Bridal
    • Luxe for Martin Thornburg
    • Sophia Tolli Bridal
    • Madeline Gardner Signature
    • Morilee Bridal
    • Blu by Morilee
    • Julietta by Morilee
    • O'Livis Couture
    • Pronovias
    • Veni Infantino Bridal
    • Overview
    • Alexander by Daymor
    • Audrey + Brooks
    • Cameron Blake
    • Demetrios Evening Wear
    • El Ana
    • Feriani | Evening
    • Fouy / Chov Couture
    • Frascara
    • Gia Franco | Evening
    • Hynes Park
    • Ideas by Barbara
    • Ivonne D. by Mon Cheri
    • Janique
    • JB Couture Evening
    • John Paul Ataker
    • Journey | Evening
    • Jovani Evening Collections
    • Junnie Leigh
    • Kelly Chase
    • La Valetta by Mon Cheri
    • Lucian Matis
    • Marsoni
    • MLNY
    • Montage Collections
    • Nicole Bakti
    • Nicoletta Couture
    • Olvi's Lace
    • Park 108
    • Paula Varsalona
    • Portia & Scarlett Evening
    • Primavera Evenings
    • Rina di Montella
    • Soulmates
    • Stephen Yearick
    • Tarik Ediz
    • Terani Evening Collections
    • Tina di Martina
    • Tom & Linda Platt
    • VERDAVAINNE
    • Wayne Clark
    • Ysa Makino Evening
    • Overview
    • Alyce Paris Collections
    • Amarra
    • Andrea and Leo
    • ASHLEYlauren
    • Atria
    • Ava Presley Collections
    • Clarisse
    • Colette by Daphne
    • Colors
    • David Charles
    • Ellie Wilde by Mon Cheri
    • Faviana Collections
    • Jasz Couture Collections
    • JB Couture
    • Jessica Angel Collections
    • Johnathan Kayne
    • Jovani Collections
    • JVN Collections
    • La Femme
    • Morilee Prom
    • Nicole Bakti Prom
    • Portia & Scarlett Collections
    • Primavera Collections
    • Princessa
    • Rachel Allan Collections
    • Tarik Ediz Prom
    • Terani Collections
    • Overview
    • Best Sellers Bridal Gowns
    • Best Sellers Evening | Cocktail
    • Best Sellers Homecoming
    • Best Sellers Prom
  • TRUNKSHOWS
  • APPOINTMENTS
    • Sale
    • Contact & Visit Us
    • Before Your Visit / FAQs
    • Alterations
    • Layaway
    • About Jan's
    • Jan's Blog
    • Careers at Jan’s
    • Accessibility Statement
  • Morilee Bridal
  • 2616
Search by Style/Keyword
+
+
Select up to 3 sizes
Filter for In-Store Stock


+
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+


  • Homecoming
    -
    • Homecoming
  • Shop Sale
    +
    • Bridal on a Budget
    • SALE - Evening | Cocktail
    • SALE - Prom | Homecoming
  • Best Sellers
    +
    • Best Sellers Bridal Gowns
    • Best Sellers Evening | Cocktail
    • Best Sellers Homecoming
    • Best Sellers Prom
  • Plus Sizes
    +
    • Bridal Plus Sizes
    • Evening Plus Sizes
    • Prom Plus Sizes
  • Shop by Intent
    +
    • Shop by Intent
  • Evening Collections
    +
    • Alexander by Daymor
    • Audrey + Brooks
    • Cameron Blake
    • Demetrios Evening Wear
    • El Ana
    • Feriani | Evening
    • Fouy / Chov Couture
    • Frascara
    • Gia Franco | Evening
    • Hynes Park
    • Ideas by Barbara
    • Ivonne D. by Mon Cheri
    • Janique
    • JB Couture Evening
    • John Paul Ataker
    • Journey | Evening
    • Jovani Evening Collections
    • Junnie Leigh
    • Kelly Chase
    • La Valetta by Mon Cheri
    • Lucian Matis
    • Marsoni
    • MLNY
    • Montage Collections
    • Nicole Bakti
    • Nicoletta Couture
    • Olvi's Lace
    • Park 108
    • Paula Varsalona
    • Portia & Scarlett Evening
    • Primavera Evenings
    • Rina di Montella
    • Soulmates
    • Stephen Yearick
    • Tarik Ediz
    • Terani Evening Collections
    • Tina di Martina
    • Tom & Linda Platt
    • VERDAVAINNE
    • Wayne Clark
    • Ysa Makino Evening
  • Prom Collections
    +
    • Alyce Paris Collections
    • Amarra
    • Andrea and Leo
    • ASHLEYlauren
    • Atria
    • Ava Presley Collections
    • Clarisse
    • Colette by Daphne
    • Colors
    • David Charles
    • Ellie Wilde by Mon Cheri
    • Faviana Collections
    • Jasz Couture Collections
    • JB Couture
    • Jessica Angel Collections
    • Johnathan Kayne
    • Jovani Collections
    • JVN Collections
    • La Femme
    • Morilee Prom
    • Nicole Bakti Prom
    • Portia & Scarlett Collections
    • Primavera Collections
    • Princessa
    • Rachel Allan Collections
    • Tarik Ediz Prom
    • Terani Collections
  • Bridal Collections
    +
    • Elysee Bridal
    • Etoile Bridal
    • Icon by Alexander
    • JB Couture Bridal
    • Jimme Huang Bridal
    • Jovani Bridal
    • Kitty Chen
    • La Femme Bridal
    • Lux&Love Bridal
    • Enchanting by Mon Cheri
    • Martin Thornburg Bridal
    • Luxe for Martin Thornburg
    • Sophia Tolli Bridal
    • Madeline Gardner Signature
    • Morilee Bridal
    • Blu by Morilee
    • Julietta by Morilee
    • O'Livis Couture
    • Pronovias
    • Veni Infantino Bridal
  • Quinceanera
    +
    • Morilee | Valencia
    • Morilee | Vizcaya
    • Princessa Quinceanera
  • Joseph Ribkoff
    +
    • Joseph Ribkoff Dresses
    • Joseph Ribkoff Tops
    • Joseph Ribkoff Jackets
    • Joseph Ribkoff Bottoms
    • Joseph Ribkoff Jumpsuits
    • Joseph Ribkoff
    • Outerwear
  • Accessories
    +
    • Bracelets
    • Earrings
    • Hair Combs/Headpieces
    • Necklaces
    • Rings
  • Bridesmaids
    +
    • Atria Bridesmaids
    • Jessica Angel Bridesmaids
  • Swatches
    +
    • Atria Swatches
    • Jessica Angel Swatches
    • Kelly Chase Couture Swatches
    • Nicole Bakti Swatches
    • Alexandar by Daymor Swatches
    • Scarvelli Swatches
    • El Ana Swatches
    • Frascara | Audrey + Brooks Swatches
    • Sara Mique Swatches
    • Tom & Linda Platt Swatches
  • More Styles
    -
    • New Arrivals
    • In Stock Ready to Ship
    • Bridal Dresses by Location
    • Prom Dresses by Location
    • Charitable Contributions
    • Handicap Compliant
    • Privacy Policy
    • Measure Yourself
    • About Jan's
Morilee Bridal 2616
Swipe         Tap & Hold
2616 Ivory/Champagne/Honey front
2616 Ivory/Champagne/Honey back
2616 Ivory/Champagne/Honey detail
2616 Ivory/Champagne/Honey front
2616 Ivory/Champagne/Honey front
2616 Ivory/Champagne/Honey detail
2616 Ivory/Champagne/Honey front

Morilee Bridal 2616

  • Brand: Morilee Bridal
  • Style #: 2616
Use the up and down arrows to select a size
Use the up and down arrows to select a color
This item is not allowed to be sold online. For more information call or text us at (856) 428-8181 or email us at info@jansboutique.com if you are interested in ordering this item or need additional information about any of our dresses.
Size Chart
Online Sales Policy
  • Description

Our Primula designer wedding dress is an ethereal A-line full of floral details. The allover embroidered net has a delicate leafy pattern with a sheer net overlay featuring frosted, embroidered floral appliques. The corset bodice has a classic sweetheart neckline and draped detailing for added texture, while the appliques straps add to the natural wonder of the gown. Shown in Ivory/Champagne/Honey.


Morilee 2616 Wedding Dress - “Primula”


A fairytale A-line gown with floral appliqués and romantic draped detailing

Step into a storybook romance with the Morilee 2616 Wedding Dress, also known as Primula. Designed for the bride who dreams in florals, this ethereal A-line gown is a masterpiece of delicate textures and whimsical charm. The dress features an allover embroidered net with soft leafy patterns, topped with a sheer overlay that shimmers with frosted floral appliqués—a stunning combination that creates an airy, magical feel.

The corset-style bodice offers structure without heaviness, accentuating the waist with elegant support. A soft sweetheart neckline with draped net detailing adds romantic depth, while floral appliqué straps provide extra security and style. Flowing into a full, graceful A-line skirt, the Primula flatters every figure and feels timeless from every angle.

Whether you're saying “I do” in a garden, woodland, or vineyard setting, the Morilee 2616 Primula is the perfect gown to bring your fairytale wedding vision to life.

Styling Tips

Hair: Soft curls, a half-up braid, or a floral crown will enhance the gown’s romantic look.

Earrings: Choose pearl or crystal drop earrings to match the frosted appliqués.

Makeup: Keep it soft and natural—think glowing skin, flushed cheeks, and nude-pink lips.

Necklace: Skip it or opt for a subtle pendant to let the sweetheart neckline shine.

Shoes: Nude or ivory heels with floral embellishments or lace details will complete the look beautifully.

Book an Appointment

Booking in advance guarantees a personalized experience while browsing our selection.
Free and VIP appointments available, book in advance to guarantee you'll be able to visit Jan's the day and time you like.
Our appointments typically fill up 2 weeks in advance.

Click here to book an appointment

Searching for Similar and Related Styles...

Loading Related Results...

Your occasion. Your dress.

Your next chapter starts here.

Explore 15,000+ dresses in sizes 000–26 at our Cherry Hill boutique.

Book an Appointment   ↗Appointments required for your visit
Jan's Boutique

Cherry Hill, NJ · Since 1974

For the moments you’ll always remember. Discover bridal, prom, evening and mother-of-the-bride dresses, with personal styling and on-site alterations.

Discover our story →
InstagramFacebookTikTokPinterestX / Twitter

Shop Dresses

  • Bridal Gowns
  • Prom Dresses
  • Mother of the Bride & Evening
  • Evening best sellers
  • Homecoming Dresses
  • Best Sellers

Plan Your Visit

  • Hours & Directions
  • Before You Visit: FAQs
  • Trunk Shows & Events
  • Alterations & Fitting
  • Layaway Options
  • Contact Us

About Jan’s

  • Bridal Dresses by Location
  • Prom Dresses by Location
  • Charitable Contributions
  • Style Journal
  • Careers at Jan’s
  • My Account & Orders

Visit Our Boutique

406 Marlton Pike East (Route 70)
Cherry Hill, NJ 08034
Get Directions ↗
MondayClosed
Tuesday11 am – 4:30 pm
Wed & Thu11 am – 5:30 pm
Friday11 am – 4:30 pm
Sat & Sun11 am – 5 pm

Hours may change. Please check before visiting.

(856) 428-8181
Text UsEmail Us

© 2026 Jan’s Boutique. All rights reserved.

Online Sales & ReturnsPrivacy PolicyAccessibilityAccessible Boutique
  • BRIDAL
  • EVENING
  • PROM
  • BEST SELLERS
  • TRUNKSHOWS
  • APPOINTMENTS
  • INFO

    • Sale
    • Contact & Visit Us
    • Before Your Visit / FAQs
    • Alterations
    • Layaway
    • About Jan's
    • Jan's Blog
    • Careers at Jan’s
    • Accessibility Statement
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Homecoming

  • Homecoming

Shop Sale

  • Bridal on a Budget
  • SALE - Evening | Cocktail
  • SALE - Prom | Homecoming

Best Sellers

  • Best Sellers Bridal Gowns
  • Best Sellers Evening | Cocktail
  • Best Sellers Homecoming
  • Best Sellers Prom

Plus Sizes

  • Bridal Plus Sizes
  • Evening Plus Sizes
  • Prom Plus Sizes

Shop by Intent

  • Shop by Intent

Evening Collections

  • Alexander by Daymor
  • Audrey + Brooks
  • Cameron Blake
  • Demetrios Evening Wear
  • El Ana
  • Feriani | Evening
  • Fouy / Chov Couture
  • Frascara
  • Gia Franco | Evening
  • Hynes Park
  • Ideas by Barbara
  • Ivonne D. by Mon Cheri
  • Janique
  • JB Couture Evening
  • John Paul Ataker
  • Journey | Evening
  • Jovani Evening Collections
  • Junnie Leigh
  • Kelly Chase
  • La Valetta by Mon Cheri
  • Lucian Matis
  • Marsoni
  • MLNY
  • Montage Collections
  • Nicole Bakti
  • Nicoletta Couture
  • Olvi's Lace
  • Park 108
  • Paula Varsalona
  • Portia & Scarlett Evening
  • Primavera Evenings
  • Rina di Montella
  • Soulmates
  • Stephen Yearick
  • Tarik Ediz
  • Terani Evening Collections
  • Tina di Martina
  • Tom & Linda Platt
  • VERDAVAINNE
  • Wayne Clark
  • Ysa Makino Evening

Prom Collections

  • Alyce Paris Collections
  • Amarra
  • Andrea and Leo
  • ASHLEYlauren
  • Atria
  • Ava Presley Collections
  • Clarisse
  • Colette by Daphne
  • Colors
  • David Charles
  • Ellie Wilde by Mon Cheri
  • Faviana Collections
  • Jasz Couture Collections
  • JB Couture
  • Jessica Angel Collections
  • Johnathan Kayne
  • Jovani Collections
  • JVN Collections
  • La Femme
  • Morilee Prom
  • Nicole Bakti Prom
  • Portia & Scarlett Collections
  • Primavera Collections
  • Princessa
  • Rachel Allan Collections
  • Tarik Ediz Prom
  • Terani Collections

Bridal Collections

  • Elysee Bridal
  • Etoile Bridal
  • Icon by Alexander
  • JB Couture Bridal
  • Jimme Huang Bridal
  • Jovani Bridal
  • Kitty Chen
  • La Femme Bridal
  • Lux&Love Bridal
  • Enchanting by Mon Cheri
  • Martin Thornburg Bridal
  • Luxe for Martin Thornburg
  • Sophia Tolli Bridal
  • Madeline Gardner Signature
  • Morilee Bridal
  • Blu by Morilee
  • Julietta by Morilee
  • O'Livis Couture
  • Pronovias
  • Veni Infantino Bridal

Quinceanera

  • Morilee | Valencia
  • Morilee | Vizcaya
  • Princessa Quinceanera

Joseph Ribkoff

  • Joseph Ribkoff Dresses
  • Joseph Ribkoff Tops
  • Joseph Ribkoff Jackets
  • Joseph Ribkoff Bottoms
  • Joseph Ribkoff Jumpsuits
  • Joseph Ribkoff
  • Outerwear

Accessories

  • Bracelets
  • Earrings
  • Hair Combs/Headpieces
  • Necklaces
  • Rings

Bridesmaids

  • Atria Bridesmaids
  • Jessica Angel Bridesmaids

Swatches

  • Atria Swatches
  • Jessica Angel Swatches
  • Kelly Chase Couture Swatches
  • Nicole Bakti Swatches
  • Alexandar by Daymor Swatches
  • Scarvelli Swatches
  • El Ana Swatches
  • Frascara | Audrey + Brooks Swatches
  • Sara Mique Swatches
  • Tom & Linda Platt Swatches

More Styles

  • New Arrivals
  • In Stock Ready to Ship
  • Bridal Dresses by Location
  • Prom Dresses by Location
  • Charitable Contributions
  • Handicap Compliant
  • Privacy Policy
  • Measure Yourself
  • About Jan's