Paula Varsalona Dresses 2027 | Couture Mother of the Bride & Evening Gowns
Paula Varsalona is one of America's longest-running couture houses, founded in 1975 and still designed and hand-finished in her New York City atelier on Seventh Avenue. Jan's Boutique in Cherry Hill, NJ is her only South Jersey stockist and the closest place to Philadelphia to see the collection in person. Our Paula Varsalona gowns run $2,250 to $4,598 in sizes 2 to 16, and every style is a true couture piece: silk taffeta and Dupioni, imported lace, hand-set beading, Swarovski crystals, and painterly floral prints you will not find in a mass-market gown.
Paula Varsalona for the 2027 Evening Season
Heading into 2027, mothers of the bride and groom are moving away from the safe navy sheath and toward color, print, and texture. Paula Varsalona has been doing exactly that for fifty years. The gowns arriving for the 2027 evening season lean into garden watercolor prints, sage and olive, teal, and black-and-silver beading, with the structured interior construction that makes a couture gown hold its shape through a full wedding day. Our in-stock 2026 styles are still available and still current, so you can shop the newest deliveries and this season's proven best sellers side by side.
The Paula Varsalona Collection at Jan's
- Paula Varsalona 9494 - $4,598 - floral embroidered gown in Olive & Eggplant, sizes 2-16
- Paula Varsalona 9799 - $4,198 - lace mermaid gown in Navy/Silver, sizes 2-16
- Paula Varsalona 1496 - $4,300 - Sage, sizes 2-16
- Paula Varsalona 1491 - $3,498 - beaded gown in Black/Silver, sizes 4-16
- Paula Varsalona 9882X - $2,998 - Garden Watercolor Print, sizes 2-16
- Paula Varsalona 9580 - $2,398 - Teal Print cocktail dress, sizes 2-16
- Paula Varsalona 1596X - $2,250 - Watercolor floral print, sizes 6-16
Stock and colors change as new deliveries land. Call 856-428-8181 to confirm a specific style, color, or size before you drive.
Who These Gowns Are For
- Mother of the bride and mother of the groom who want couture construction rather than a department-store dress
- Black-tie weddings and galas where a printed silk or beaded gown reads as intentional, not borrowed
- Charity balls, benefits, and museum openings across Philadelphia, South Jersey, and the Main Line
- Milestone celebrations - anniversaries, bar and bat mitzvahs, quinceanera hosts, and awards nights
- Guests of honor who need a gown that photographs well from every angle and still lets them sit, dance, and hug people all night
See Paula Varsalona in Person in Cherry Hill
Jan's Boutique has dressed the tri-state area since 1974. Our 13,000 square foot Cherry Hill showroom holds more than 15,000 dresses in sizes 000 to 26 with 50 dressing rooms and on-site professional alterations, so a Paula Varsalona gown can be fit to you under the same roof you bought it in. Jan's Boutique does not tax clothing, so what you see on the tag is what you pay. We are at 406 Marlton Pike East, Cherry Hill, NJ 08034, about twenty minutes from Center City Philadelphia and easy from Moorestown, Voorhees, Marlton, Haddonfield, Medford, and Wilmington. Call 856-428-8181 or book an appointment online, and ask for a stylist who knows the Paula Varsalona line.
Paula Varsalona Questions, Answered
How much do Paula Varsalona dresses cost?
At Jan's Boutique, Paula Varsalona gowns currently run $2,250 to $4,598, with most of the collection between $2,400 and $4,300. Prices reflect couture construction, silk fabrics, and hand-applied beading and embroidery.
What sizes does Paula Varsalona come in?
The Paula Varsalona styles at Jan's are stocked in sizes 2 to 16, with a few styles starting at 4 or 6. Jan's overall carries sizes 000 to 26 across the store, so if a Paula Varsalona silhouette is not offered in your size our stylists can show you comparable couture mother of the bride gowns that are.
Where can I try on Paula Varsalona dresses near Philadelphia?
Jan's Boutique at 406 Marlton Pike East, Cherry Hill, NJ 08034 is the only South Jersey retailer carrying Paula Varsalona and the closest one to Philadelphia. Call 856-428-8181 to schedule.
Are Paula Varsalona gowns made to order?
Yes. Every Paula Varsalona design is individually made and hand-finished in her New York atelier rather than mass produced. If you want a style in a different color or a size we do not have on the floor, call 856-428-8181 and we will check special-order options and timing with the atelier for you.
Does Jan's carry Paula Varsalona wedding dresses?
The Paula Varsalona collection at Jan's Boutique focuses on her evening, cocktail, and mother-of-the-occasion gowns. Paula Varsalona also designs bridal, so call 856-428-8181 to ask what bridal styles we can source. Jan's separately carries a full bridal salon with dozens of designers.
Who is Paula Varsalona?
Paula Varsalona is a New York couture designer who founded her label in 1975 after earning a BFA from Washington University in St. Louis. More than 70,000 brides have worn her gowns. She received the D.E.B.I. Award for Distinctive Excellence in the Bridal Industry, was named by New York Magazine among the country's leading bridal designers, and was recognized among the Best 50 Women in Business in New Jersey. Her collections are known for silk Dupioni and taffeta, imported lace, Swarovski crystal detail, and hand-finished flounces.
Can Jan's alter my Paula Varsalona gown?
Yes. Jan's Boutique has an on-site professional alterations department, so your gown is fitted in the same building where you buy it.
How far ahead should I shop for a 2027 event?
For a couture gown that may need special ordering and multiple fittings, start four to six months before your event. For a 2027 spring or summer wedding, that means shopping in fall 2026. If your date is sooner, call 856-428-8181 - we hold in-stock Paula Varsalona styles you can take home and have fitted.
